Bit-O-Honey Matchbook Magnet
I love the man and woman smiling at one another over the cover of this matchbook. I’ll never know if the intention was to exude sweetness between people and connect that sweetness to the candy, but that’s what I see in this image. One of the many things I love about old advertising is its cheerfulness. As advertising matured, and companies got bigger, the focus of marketing shifted. But when this matchbook was originally produced, Bit-O-Honey was important to Schutter Johnson. In 1940 the candy sold for 5 cents each, and the package contained 6 pieces of the almond, honey candy. So the matchbook was intended to promote a little, tiny purchase.
When we began to source these in China we were living in China, so it was quite easy to look at samples ad nauseum. What we found is that the majority of commercially made magnets are of very weak quality: the images were not sharp, the magnets were weak, and the surfaces were easily scratched or bent. So we took several years to develop a PVC magnet that is textured, mimicking the raised enamel of old advertising, full of color, matched with a very powerful magnet and unlikely to fade or scratch.
For all of our magnets we share with you the image of the original matchbook before we edited it for commercial production. I keep a scan of each matchbook in our collection. We have about 4000 matchcovers hand scanned as we collected them. I think it’s interesting to see what the little matchbook looked like when I pulled it out from the pile.
Size: 1 3/4 inches by 2 1/2 inches or 5.8cm by 4.8 cm. All of our matchbook magnets are consistent with size of the original matchbooks but have been modified slightly for ease of production.